A potential restructuring within Samsung’s business is under discussion, with the company considering a shift in the design of its Exynos chips. Currently, Samsung LSI handles the Exynos design, however, internal discussions indicate that the responsibility could move to Samsung MX, the division behind the Galaxy smartphone line.
The goal of this proposed change is to consolidate the chip design team within Samsung MX, aiming to enhance Exynos chip performance and refine the user experience on Galaxy devices. Samsung’s Foundry division would remain responsible for the actual manufacturing of the system-on-chips.
Despite the potential benefits, the plan has reportedly sparked internal debate. Reports indicate that opinions between the board are divided, with some employees supporting the move and others expressing opposition.
Samsung’s idea of a potential Exynos chip design shift stems from recent performance challenges within its LSI division. The LSI arm has faced repeated delays, notably missing deadlines for the Galaxy S25 and S23 series, hindering the timely release of the Exynos 2500. Furthermore, when Exynos chips are delivered, they often fall short in comparison to Qualcomm’s Snapdragon rivals.
Even if Samsung successfully integrates the chip design team into its MX mobile division, another obstacle looms: the Samsung Foundry. The Foundry division has encountered difficulties in recent years, struggling to maintain pace with industry leader TSMC in advanced manufacturing process technology. This lag in technological advancement presents a separate yet significant challenge for Samsung’s overall chip strategy.