Ufone 5G Wins Two Awards at Dragons of Asia 2026

Ufone 5G has earned international recognition at the Dragons of Asia Awards 2026, winning two awards for creative marketing campaigns developed for the Pakistani market.

Pak Telecom Mobile Limited (PTML), through its Ufone 5G brand, secured a Gold Dragon in the Best in Media category for its Super 5 campaign. The company also received a Black Dragon in the Marketing Discipline category for its Babar Azam’s Lost Phone campaign.

The achievement makes Ufone the only telecom brand from Pakistan to win a Gold award at the 2026 Dragons of Asia Awards.

Ufone's Double Win at Dragons of Asia

The Dragons of Asia Awards recognize marketing communication campaigns across the region that combine strategic planning, creative execution and measurable results. Ufone's two awards highlight the company's growing focus on campaigns designed around consumer behavior and popular culture. 

Both winning campaigns used familiar Pakistani personalities and entertainment-driven storytelling to generate public interest and social media engagement.

Gold Dragon for Ufone Super 5 Campaign

Ufone's Super 5 campaign received the Gold Dragon in the highly competitive Best in Media category.

The Super 5 package allows customers to share data, calls and SMS with up to four friends or family members.

For the campaign, Ufone brought together comedian and television host Tabish Hashmi with former Pakistan cricket stars Younis Khan, Shoaib Malik, Abdul Razzaq and Saeed Ajmal.

All four cricketers were members of Pakistan's 2009 ICC T20 World Cup-winning squad. 

How the Super 5 Campaign Created Buzz

The campaign launched in February 2026 with a series of teaser videos on social media.

The videos featured the former cricket stars discussing a mysterious "selection," which led audiences to speculate about whether the players were preparing for a return to cricket.

The eventual advertisement revealed a different story: the players were competing for a position in Tabish Hashmi's own Super 5 group.

The campaign was distributed across Pakistani television channels and digital platforms and generated millions of views online. 

Black Dragon for Babar Azam's Lost Phone Campaign

Ufone also won a Black Dragon in the Marketing Discipline category for its Babar Azam's Lost Phone campaign.

The campaign promoted Ufone's Weekly Grand Offer and originally launched in February 2025.

It began with Pakistani cricket star Babar Azam announcing on social media that he had lost his phone and contacts.

The storyline initially appeared to be a genuine incident, but the campaign later revealed that the missing-phone story was part of Ufone's marketing campaign. Babar's search for the phone involved fans and eventually led to the promotion of Ufone's offer. 

According to Ufone, the campaign became popular with audiences and generated more than 10 million views.

Ufone Focuses on Creative Marketing

The two Dragons of Asia awards demonstrate Ufone's strategy of using entertainment, humor and recognizable Pakistani personalities to promote telecom products.

Rather than relying solely on traditional advertising, the campaigns were designed to create conversations among consumers and encourage people to share the content organically.

Ufone's Chief Commercial Officer, Syed Atif Raza, said the company wanted its campaigns to become something people would talk about rather than simply watch. He also highlighted the importance of understanding consumer behavior and creating ideas that stand out. 

Recognition for Pakistan's Telecom Industry

Ufone's achievement adds another international recognition for Pakistan's telecom and marketing industry.

The company's Gold Dragon is particularly notable because Ufone was the only Pakistani telecom brand to secure a Gold award at the 2026 event. 

The recognition also comes as Pakistan's telecom sector continues to expand its focus beyond connectivity, with operators increasingly investing in digital services, 5G, entertainment and consumer-focused campaigns.

Final Thoughts

Ufone 5G's success at the Dragons of Asia Awards 2026 highlights the impact of creative marketing in Pakistan's competitive telecom industry.

The Super 5 campaign earned the company's Gold Dragon, while Babar Azam's Lost Phone campaign secured a Black Dragon. Both campaigns relied on strong storytelling, popular Pakistani personalities and social media engagement to connect with consumers. 

For Ufone, the double victory represents international recognition for locally developed marketing ideas and strengthens its position as one of Pakistan's major telecom brands.